SS26 Collection
28.05.2025
Summer Collection 26 - A New Beginning
The beginning of something new.
Summer Collection 26 marks the return of James Cromwell London - rebuilt from the ground up, held to a higher standard, and designed for the people who have always believed in what this brand stands for. A Premium British travel brand. Thoughtful by design. Uncompromising on quality.
A Message From Our Team
James Cromwell London has always stood for one thing - premium quality without the inflated price tag. That belief hasn't changed. But in 2026, everything else has.
When I came into the brand I knew two things. First, that what James Cromwell London stood for. Second, that to get there, we had to rebuild it properly from the ground up.
That's what this year has been about. Not a quick refresh. A full recommitment. New designs, a cleaner and more consistent brand across every single touchpoint. The website, the packaging, the product - everything has been looked at and made to be the best. Because if we're asking you to trust us with your money, we owe you that.
The SS26 collection is the first chapter of that. Premium swimwear, cotton tees and towelling polos - resort wear, designed to last and priced fairly. But swim and resort wear is only the beginning.
Later this summer, James Cromwell London moves into travel. Our first travel collection - and it's going to be super exciting but more on that soon.
Thank you for being here at the start of something new. It means more than you know.
- Nick, James Cromwell London
A New Beginning
The relaunch has been built on one simple belief, that the premium travel market deserves better. Better design. Better quality. Better value. Consumers are more discerning than ever, and they deserve a brand that meets them at that standard without asking them to pay a luxury markup for the privilege.
Summer Collection 26 and beyond is our answer to that.
The Swim Shorts
The swim short is where James Cromwell London began, and Summer Collection 26 is the most considered range we have ever produced.
Twelve colour ways across three distinct collections - each designed with intention, each carrying the same commitment to quality that runs through everything we make.
The Original Solid Collection anchors the range. Dark Azure, Pastel Pink and Ice Blue. Clean block colours for those who know exactly what they want. No excess. Just premium fabric, considered construction and a fit built for use.
The Wave Collection introduces movement and depth. Four colour ways on the Dark Azure base — each one evolving the signature JCL palette while staying true to the timeless aesthetic that defines the brand.
The OG Bold Print Collection is where Summer Collection 26 comes alive. Five bold animal and marine prints. Designed to stand out without ever losing their sophistication. These are pieces built for those who travel with confidence.
Every short carries the Dark Azure label, white writing and the signature drawstring with silver hardware. The details that quietly set JCL apart.
The Cotton Tee
A travel wardrobe is nothing without the right foundation. The Summer Collection 26 cotton tee is premium fabric, clean lines and a fit that moves with you. Four colour ways. One standard. The piece you reach for every time from check-in to coastline.
The Towelling Polo
The standout piece of the collection. The towelling polo is resort wear done properly, a fabric and cut that belongs in the premium travel space, designed with the same obsessive attention to proportion and detail that defines everything James Cromwell London produces. This is the piece that takes Summer Collection 26 somewhere different.
Only The Beginning
Summer Collection 26 is the first chapter of a much bigger story.
Later this summer, James Cromwell London moves into travel in full. Carrying the same design philosophy, the same quality standards and the same belief that premium should never mean unattainable.
A new beginning. And we are only just getting started.
