Launching 27.05.2026

Spring Summer 26 marks a new chapter for James Cromwell London. A rebrand and new collection, building on what was started in 2017.

This season blends the ease of European and British Summer. Long days, coastal escapes, city breaks, and the moments in between.

A note from our Owner on SS26.

‘Coming into the business in February, we had to push back the launch of our Spring Summer 26 collection to the end of May. That time became an opportunity rather than a delay.

We stretched ourselves to introduce new designs and colour ways across our Swim and Resort wear. We wanted to bring in a wider collection of solid colours and new bold designs.

Our 'Wave' design in three new colours are a new stand out piece and show a new creative direction for James Cromwell London which we are really excited to share with our audience'

Inspiration for the season came from a simple thought: Travel Better. This is now a core value at James Cromwell London. Every piece in the SS26 collection is inspired by it. Combining modern functionality, quality materials, and timeless style at an accessible price point.”

SS26 introduces Dark Azure, JCL’s new principal colour.

Inspired by deep Mediterranean and English waters, Dark Azure runs consistently across our Swim, and Resort wear collection. 

Swim Shorts & Resort Wear

Original Swim Short Collection - New Patterns & Colourways

Our Original JCL Swim Shorts, with new Patterns and colorways. The new Cream drawstrings with the James Cromwell detailing on the silver metal toggles standout on the short.

The new solid colour ways are inspired by classic Summer Colours. Dark Azure inspired by the deep ocean and morning Skies. Pastel Pink for the deep sunset. Olive Green inspired from the Mediterranean green landscape and Ice Blue for the light blue skies we dream of in the Winter. 

Resort Wear - Elevated Summer Staples.

The Resort Wear aim was to very simple. High quality fit and materials in our summer inspired colours.

The 100% Cotton T-shirt and Towelling polo with the new fit is the perfect summer essential for super soft comfort. The fit and colours are a perfect luxury for the beach days or dressing smart in the evening.

We have changed the fit to be more relaxed giving a premium feel and the same for the Towelling polo.